It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, our formulas, based on natural and trusted ingredients, are enriched and improved, our packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
$ 13.00
This pre-shave cream softens stubble, tones and protects the skin while preparing it for a...
$ 13.00
This great pre-shave cream softens the beard, protects sensitive skin against razor burn and prevents...
$ 10.00
Refreshing formula with Eucalyptus Oil and Menthol. 5.2 oz
$ 10.00
Formulated for sensitive skin. 5.2 oz
$ 10.00
Suitable for thick, coarse beard. Regenerates dry skin and protects it from razor burn. 5.2...
$ 16.00
The proraso Blue Range offers extra-hydrating and skin-conditioning protection for a classic smooth shave. A...
$ 14.00
This refreshing and toning formula offers an immediate cooler feel after shaving. Eucalyptus oil purifies...
$ 16.00
Formulated to ease discomfort associated with the first few weeks of new beard growth. Softens...
$ 18.00
Perfect for all long beard lovers! Excellent for nourishing and and repairing even the wiriest...
$ 16.00
Formulated for a long, thick beard to tame, smooth, soften and protect. A scent of...
$ 16.00
Liquid Aftershave Cream combines the soothing effects of a balm with the protective and moisturizing...
$ 12.00
From a natural style to a handlebar have fun and get creative shaping your moustache...
$ 19.00
This shaving brush, the result of a collaboration between Proraso and the famous Omega company...
$ 10.00
Proraso Moisturizing and Nourishing Formula is great for thick, coarse beards. Regenerates dry skin and...
$ 10.00
This shaving cream is ideal for a classic moisturizing shave. This hydrating cream helps comfort...
$ 10.00
Through three generations, the Italians barbers' choice. A great shaving classic. A concentrated, creamy soap...
$ 9.00
This moisturizing and nourishing shaving foam is rich in emollients to soften the hair and...
$ 9.00
This wonderful shaving foam from Proraso is enriched with natural ingredients to make it particularly...
$ 9.00
This Shaving Foam is specifically formulated for the most sensitive skin and protects skin like...